ANALYSE WHAT IS NOT WORKING
There is a fine line between perseverance and choosing
another approach. Let me explain.
If something (e.g. your marketing campaign; your sales
calls; your partnerships) is not working, you should not stop after having
tried it just a couple of times. You really need to give it some time and
analyse the various reactions and perspectives. It is good to not give up and
persevere.
But there comes a time when you have to reflect on your
approach if there are no results. If you have the feeling that you have given
your (old) approach a fair chance, then it is time to change the course.
Develop a new approach and go for that. The timing is crucial. If you stick too
long to a not-working approach then you become stubborn and frustrated.
However, you need to get the juices flowing again! So, stop
when you are starting to feel frustrated and cynical. There are multiple roads
which lead to Rome.
What is your new road?
GROW YOUR PEOPLE, GROW YOUR BUSINESS!