Your story is your differentiator
It is very hard to
distinguish your products and services, if you only focus on the
features and/or the price. Even if you have a differentiator it will
not last very long, as your competitors will catch up very soon.
One way to differentiate
yourself in a sustainable way is to have a compelling story about
your company, your self and your product/service. Here is an example
from TOMS' Blake Mycoskie:
“We make great shoes
and give away a pair to a child in need for every pair we sell.”
Recently I also did hear the story from
method by Adam Lowry. He mentioned that while cleaning his
apartment he started reading the label of the cleaning product and
did find out that many ingredients were toxic. Toxic for his own
health as well as for the environment. So he started method:
environmental friendly cleaning products.
Both stories give a personal touch and
makes them easy to remember and to share with others.
The story has to be personal, either a
personal experience (like with Blake who has met a charity which
donated shoes) or a personal problem (like with Adam and cleaning his
apartment).
In all my services I have coaching
included. Ten years ago I did feel the powerful influence of coaching
myself. I had missed this coaching, both personally (when I grew up)
as well as professionally (in my career). So, now I want to offer it
to everyone, as it is THE tool for personal growth - in a positive
way.
So, what is your story?
GROW
YOUR PEOPLE, GROW YOUR BUSINESS!