Yesterday I had to pick up my new glasses from a quality optician in Baarn. They are based in the main shopping street of the town. So, that is an excellent location.
Also the products and the services, which they offer, are really outstanding.
But, there is always a ‘but’. The owner mentioned that he is now facing competition from web shops that offer contact lenses and fluids. He himself does have a site, which is more like a basic flyer type of site (web 1.0).
So, I suggested that he really needs an online strategy as well. This strategy should encompass a more inviting and interactive site (web 2.0), an online shop and active participation in social media.
I did tell him that social networks are (or are becoming) the digital equivalent of the main street. And you have to be present where your customer and your prospects are. You cannot rely forever on the business of some longstanding (elder) customers.
Especially with shops, they say that the success is determined by three factors: location, location and location. This is also valid for your online presence!
So, how do you make sure that your business remains on main street (local AND digital)?
GROW YOUR PEOPLE, GROW YOUR BUSINESS!