The market will surprise you!
In the past days I had talks with
different, very seasoned business executives. As I am currently following
several (high quality) online courses from Udacity, Coursera and Stanford, I
did share my enthusiasm.
What did surprise me is that nobody had
even heard about this trend in learning and education. This is not an exception;
there are many more trends (and facts) where they have no clue about (e.g.
social media, sustainability, youth unemployment etc).
Now you can say that they are just to busy
with their daily operations. But this is not a valid excuse. You might very
likely miss new developments in the market, which can have a huge (negative)
effect on your business.
There are many examples: the music industry
which missed out on digital downloads, producers of watches for children missed
out on mobiles, newspapers missed out on the web and so on.
So, it really is not a task of only marketing
anymore to scan the market,. Every serious businessperson needs to dedicate
daily time in his/her schedule to scan the market, for opportunities and
threats.
Are you scanning the market, constantly?
Enthusiasm drives Excellence!