Posts

Showing posts from June 13, 2012

INNOVATION AND EURO2012

Image
A lot of media attention is focused on this huge event, which is both business and entertainment. Clearly football is a billion dollar business. This large business reflects the same behavior as other large companies, i.e. -        A lack of innovation and -        A lack of courageous leadership Lack of innovation The rules by which football is played are already the same for decades (except some minor changes). However, a change in the rules can make the game much more attractive. Think about abolishing offside. This will improve the customer experience a lot, because there is much more speed and there will be (much) more goals. A much smaller sport like (field) hockey has abolished offside some years ago and the number of goals scored per math increased significantly. Scores like 7-3 or 6-5 are no exception. Also there is much more action and no sleep inducing passing anymore. In international hockey games there is the use of technology, like the