A real, smile sells.
On a daily basis, we are bombarded with
1000’s of commercial messages. They are all fighting to be top of mind, your
mind! Well, that is hardly working, as we become immune to this information
overflow. Only when a campaign is very funny or controversial, it will draw our
attention.
A very simple, yet profound way to attract
customers is to have employees who are really smiling. These employees (either
fact to face or online) are a real magnet for your business. So, this is easy,
you might say. But it is not. I am talking about a real, a genuine smile here.
And many employees are not happy in their work, as a matter of fact. So, if
these unhappy employees do smile, then it will be artificial and that will not
create the right vibrations to be attractive.
It takes quite a lot of work, especially
from managers to enable their employees to be happy and engaged. Employee Engagement should be a critical activity in each manager’s toolbox.
Smiling is also not limited to employees. Managers
have a huge and positive influence if they smile as well!
Are your employees smiling?
Enthusiasm drives Excellence!
