Is marketing itself in need of some innovation?!
In this part of the world it is fall and
winter is starting to show its appearance. So, now we are bombarded with
marketing messages from car manufacturers.
Many brands are offering to do a winter check-up. These check-ups are for free, but that is not
the intent. They are sure that they will find quite a lot of work, which needs
to be done and paid for.
They are all offering almost exactly the
same, with exactly the same message. They are not even trying to be
differentiating! This means that in one block of commercials, I am getting the
same winter check message from three different manufacturers.
It looks to me that their marketing
departments could use some innovation too!
This was even further emphasized by a huge
advertisement on a billboard at one of the busiest crossroads in the
country. The message there is that by
buying a new Mercedes truck, you can get 5% better performance in the hills. This is beyond words, as everyone should (!)
know that The Netherlands is as flat as a snooker table!
I would suggest that innovation is not
applied only to define new products or services. All departments should be
innovative, from finance to IT to marketing!
How innovative is your marketing?
Enthusiasm drives Excellence!