Detaching is crucial for small business owners
Especially in retail, small business owners make very long
hours, each week. During daytime and part of the evening they are open to serve
customers and when the shop is closed they have to do the admin, ordering and
replenishing the stock.
They are in this routine, 6 days per week. That is quite
challenging, physical as well as mental. The risk is that they have no time and
energy left to scan and research the market. The only newness they bring are
new products, which they got delivered from their distribution channel.
This means that they might be up for a big surprise, and it
is likely not a nice surprise. E.g. a retailer of organic foods might be very
satisfied with a steady growth in sales. What they are missing is that the
large supermarkets are also very aware of this trend. These supermarkets are
thus adding much more organic products to their collection. And that means that
the niche retailers for organic products are loosing more market share than
they initially had.
It is therefor crucial to set weekly one hour aside to look
into the future, to scan the market and to consider innovation on all kind of
levels. If you are not detaching from the daily grind, you might be in for a
nasty surprise.
Are you detaching regularly?
Enthusiasm drives Excellence!